A utility company, selling energy contracts in the UK, utilizing digital engage with their customers
A wordpress build, linked with a CRM to create a sales funnel for the sales department. The site was up and running in 3 days, leaving me budget to cover all the other digital aspect I needed to address.
I propose a digital solution that is cost efficient – that can disrupt the entire company with a new identity, with process & functionality that gives users a sense of trust. One solution was to provide a starter package for digital (as seen below), while acknowledging already existing processes of the business.
June 2018 - 2019
Mailers on the go
As the telesales agent completes the call, it triggers an automatic appointment confirmation, and the user is notified via a responsive mailer with the appointment date and time, along with a summary of their current service provider.
Digitally smart print
Traditional print needs a designer to update content, then send to print house… what a luss! Now the CMS controls content, and with a print style sheet(css), anyone can print out thousands of brochures, with the latest services as they are created. Cutting out the need of a designer!
Social media & readvertising strat
Once we build this functionality beautiful site, we needed traffic. To gain exposure we created social posts. The visitors had a re-advertising program, that followed users around on the internet for a month after.
Rate calculator (concept)
Updating meter numbers for potencial clients is a manual process and requires a team to update the database. Google cloud image reconition scans any provided invoice and populates the database within seconds autonomously as new invoices are sent through by the tellesales department