Agriculture

Building a new venture & the role of digital in the exploding cannabis industry.

Mapping out a path for African Cannabis Business Association in the canna-industry, and preparing for a high amount of users, with a generic user journey’s of an already established e-commerce platform.

Time

March 2019

Client

ACBA

The Challenge:

Validating the MVP: Ensure there is sufficient customer demand for the product, before investing in scalability, and navigating through the prejudice in our country’s long history of prohibition

The Outcome

An executed polished product ready for high daily traffic. All user journeys, and touch points considered, with payment options and mobile notifications of each phase of the cycle.

The impact

Widely shared on social platforms, and appearing on influential blogs. The interest in the offering seemed to have peaked, which led to customers going through email funnels and of course a few signups.

Funnels & email

User engagement is the primary goal of any site, and ensuring a communication backlog doesn’t build up we use a CRM tool for tracking progress and status of cycle, which send out the emails to the members for their piece of mind, minimising the communication required on the business side.

Online only

Ensuring brand identity is scalable and consistent on third party media providers once out of the clients hands, especially with the absence of a physical shop to to reinforce the tangible product

Design system

Empathy mapping

Making the members feel comfortable with credit card transactions is super important, so a payment gateway choice & the tools they provide is a great place to start to ensure a personalised delightful experience

Control access to franchises found throughout the country, is made possible by the constant syncing of our cloud database by giving access to staff members, which allows on/offline purchases of food & beverage when in the shop for a cashless experience